Westfield Stratford Pop-up

On November 23rd, we celebrated the opening of our pop-up shop at Westfield Stratford but also a celebration of the Inside Out Clothing Project—the UK’s first sustainable clothing brand designed by young, first-time ex-offenders. This event was more than an evening of fashion; it was a testament to transformation, creativity, and the boundless potential of second chances.

The atmosphere was electric as guests, including prominent figures from various industries, gathered to witness the unveiling of the signature line—clothing designs that tell deeply personal stories of resilience and hope. From live music to a dynamic modelling showcase, every element of the evening reflected the mission of Inside Out: to empower and uplift.

Why This Event Matters

The Inside Out Clothing Project is more than a fashion brand; it’s a movement. Each piece of clothing represents a journey of reinvention, created by participants who are stepping out of their pasts and into brighter futures. By equipping these individuals with skills in sustainable fashion design, digital literacy, and entrepreneurship, the project aims to dismantle cycles of poverty, unemployment, and reoffending.

Scaling Up for Greater Impact

This pop-up shop marks just the beginning. Inside Out is intentional about scaling its impact across the UK, with plans for future pop-up shops, expanded training programs, and partnerships with organisations that share our vision of systemic change.

We are thrilled to announce that the pop-up shop at Westfield Stratford will remain open until 2nd January, 2025, offering visitors the opportunity to explore our designs and support the initiative throughout the holiday season.

A Night of Celebration and Gratitude

As the models walked the runway in designs that were as bold as they were meaningful, attendees were reminded of the transformative power of opportunity.

A special shoutout to 🎥 David Gyasi and Nicholas Pinnock, whose incredible talents as actors and unwavering support continue to inspire us all. 🙌 A huge thank you to the amazing Michele Gayle for showing your support!

A huge thank you to DJ Gavin Lewis, who shifted the atmosphere in an EPIC way! 🎶✨ And to the incredible 🎙️ Merisha Stevenson, presenter of BBC Radio's UK Black with Merisha, thank you for being an amazing, energising MC for the evening and guiding us through such a special occasion—AND thank you for all of your support!!

Thank you to Byron Smith and Rochelle Whyte for singing us into Christmas—you truly set the tone for the season! 🎀

We also extend our heartfelt gratitude to everyone who joined us, from the generous supporters to the Inside Out team who made the evening unforgettable!

This is more than the opening of a pop-up shop; it’s a reaffirmation of our commitment to empowering communities and proving that second chances can lead to extraordinary transformations.

Popping Up soon, to a location near you!